Chyba najczęściej zapominanym i niedocenianym sposobem promocji własnej firmy są referencje. Wielu właścicieli firm nigdy nie prosi zadowolonych klientów, aby napisali im co sądzą o wykonanej […]
W 1937 r., handlowiec-wizjoner Sylvan Goldman wymyślił coś takiego jak koszyk na zakupy (wózek). Może to dziwne, ale nie okazał się on w ówczesnych czasach hitem! […]
Wiele osób zastanawia się czy można odesłać klienta do konkurencji. Ja uważam, że można i więcej na tym zyskamy niż jakbyśmy go u siebie obsłużyli. Poważnie! […]
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Praktyk marketingu internetowego, projektant aplikacji webowych oraz badacz zagadnień związanych z szeroko rozumianą użytecznością. Doradza firmom i markom jak skutecznie kreować wizerunek, jak na długo zaistnieć w Internecie, znajdując wspólny punkt z potrzebami użytkowników.
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